Covered Calif. Chooses Test Markets for TV Advertisements
On Thursday, Covered California spokesperson Dana Howard said that the state health insurance exchange has selected the Chico-Redding, Sacramento and San Diego regions as test markets for television advertisements promoting the online marketplace. According to Howard, the three areas were selected because they have a diverse mix of residents and comparatively inexpensive television advertising rates.
- "State Health Exchange Will Test Its Message in San Diego" (Sisson, U-T San Diego, 8/22).