White House, ACA Advocates Poised To Roll Out Exchange Awareness Campaigns
This week, the White House is accelerating Affordable Care Act outreach efforts with the launch of a six-month campaign to persuade U.S. residents to purchase coverage through the law's insurance exchanges. The campaign will include an advertising initiative by health insurers, which officials say could cost them at least $1 billion.
- "Ad Campaigns Compete as Health Law Rollout Looms" (Shear, New York Times, 9/21).