Kaiser Kicks Off New Sponsorship Deal With U.S. Professional Basketball Leagues
On Monday, Kaiser Permanente launched a multi-year sponsorship deal with the National Basketball Association, Women's National Basketball Association, NBA Development League and USA Basketball. The monetary value and length of the deal, which marks Kaiser's first national partnership with a professional sports league, were not disclosed.
- "NBA Nets Kaiser Permanente as First National Health Care Sponsor" (Leuty, "Bay Area BizTalk," San Francisco Business Times, 1/27).